Source Sans Pro, lower case for sub-identity, upper case for Department name, flush left, abbreviated.
Source Sans Pro, upper case, centered, abbreviated.ĭownload logo and lockup files (ZIP, 2.2 MB) Source Sans Pro, upper case, flush left, abbreviated. The official seal of the United States Department of Agriculture has been relegated for use on legal materials in the Office of the Secretary, USDA agencies, and for other functions as may be determined by the Office of Communications.Įmail to request to use the official seal. Download logo and lockup files (ZIP, 2.2 MB) The elements of the logo are not to be broken apart and used as individual graphics. Together, these elements comprise the logo. The logo colors - dark green and dark blue - represent the essential elements of earth, air, and water. The USDA logo is a graphic representation of the land - the foundation of all agriculture - and the Department's initials. Review the Departmental Regulation (PDF, 150 KB) It immediately identifies USDA to the world, making it one of our most valuable organizational assets. The USDA logo is a key element of our brand identity. The simple design positions USDA as a modern organization rooted in tradition but focused on the future of agriculture. The logo is the single, most visible asset of our organization. It is the official and sole identifying mark for the Department, its mission areas, and all agency programs. The USDA logo was created and approved for use in 1995. When used appropriately, the USDA logo will give consistent identity to the Department, increase public recognition of the value and wide range of USDA's products and services, and bring economy of scale to the production of visual information materials. This guide covers proper use of the logo and lockup, which depend on the type of material that is being produced.
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