Brave browser is open source, allowing participants to play around with the code and suggest improvements.Brave uses on-device ML algorithms to show users preference-specific ads.But advertising isn’t all that the Brave ecosystem promises. The potential of Brave and the BAT is huge, and this space is still relatively untapped in the crypto market. Highlightsĭigital advertising is expected to grow significantly in the future. A win-win for the advert publishers and users without a central platform enjoying a cut. Publishers are paid for their content, and users are rewarded for their attention. The use-case of this “Attention token” is simple. is the parent org of the Basic Attention Token and the Brave Browser. Eich worked with Brain Bondy on this project and the Brave browser, an open-source, secure, and private web browser.įor the unversed, Brave Software Inc. Javascript creator Brendan Eich is the brain behind the project. As a project, Basic Attention Token aims to incentivize publishers, advertisers, and content consumers.
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